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What is software localization?
Jul 14 , 2021
What is software localization? by Target Language Translation Services - July 14, 2021 To reach potential customers in this era of digitalization, software localization is of great importance. After all, only 20 to 30% of Internet users speak English — and ones that don’t are fussy than ever, who expect high-quality local-language versions of the websites they visit and the apps they use. If you'v...
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Cultural blunders: brands gone wrong
Oct 14 , 2021
Cultural blunders: brands gone wrong by Target Language Translation Services - October 14 2021 Attempts to create globally consumed brands, or regionally consumed brands have proved challenging. Changing a product to cater for local needs or tastes risks hurting your reputation and your likelihood of successful expansion. And some brand marketers seem to wrongly think that they can convince overse...
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Common Game Localization Problems
Oct 22 , 2021
Common Game Localization Problems by Target Language Translation Services - October 22 2021 The game market value around the world is expected to reach over 200 billion dollars in the next couple of years. The landscape is becoming increasingly competitive. Those providers who stay in touch with their consumers and adapt the games to better fit their needs and expectations are ultimately the ones ...
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Is European Spanish the same as Latin American Spanish?
Dec 06 , 2021
Is European Spanish the same as Latin American Spanish? by Target Language Translation Services - December 06 2021 While there are distinctions between the varieties of Spanish, the first thing to make clear is that Spanish speakers can all understand each other, whether in Cadiz or Cusco, Salamanca or Santo Domingo. It’s like an American speaking English with a Brit and an Australian. Spanish spe...
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Why does the mining industry need translation?
Dec 13 , 2021
Why does the mining industry need translation? by Target Language Translation Services - December 13 2021 The mining industry is one of the most globally distributed business sectors around the world—from iron ore mining in Australia and copper mines in Peru, to rare earth mines in China, and gold, diamond mining in South Africa. Multinational mining companies depend on specialized language transl...
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How to translate business cards?
Dec 22 , 2021
How to translate business cards? by Target Language Translation Services - December 21 2021 The increasing prevalence of international business arrangements requires business people to travel to various parts of the world. During business travel, one frequently comes across, or is introduced to people whose knowledge, area of work or contacts can be useful for one’s business. A business card can b...
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Qualified Translation services in the Defence & Aerospace Industry
Dec 27 , 2021
Qualified Translation services in the Defence & Aerospace Industry by Target Language Translation Services - December 27 2021 One of the most sophisticated fields of translation is that of defense and aerospace. In the last two decades the defence and aerospace industries have undergone major change on the back of new technologies. In addition to the arms industry, new applications h...
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Gender Neutral Language in Translation
Dec 29 , 2021
Gender Neutral Language in Translation by Target Language Translation Services - December 29 2021 Do you know about the different forms of languages? Have you ever heard that genders can also represent a variety of lingos? This article will talk about gender-neutral language, which is very vital to make life easier for the transgender and other neutral genders. Gender-Neutral Language Gender-neutr...
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