Why is eCommerce translation important?

by Target Language Translation Services

- August 24, 2021

In 2021, the number of digital buyers jumped to over two billion people, which is almost 50% of internet users all over the world.

In this fast-paced world of business, new trends are shaping the future of eCommerce. While some trends are fleeting, others are stronger and last longer than expected. eCommerce Website translation is one of the latter, being a powerful opportunity that businesses are now taking advantage and seeing the benefits. Global customers have endless options when it comes to shopping online nowadays. If your site doesn’t cater to their local shopping habits and isn’t available in their language, chances are they’ll go elsewhere to make their purchase.

Therefore, multilingual eCommerce means more languages to reach more customers and drive more traffic to your website, which in turn translates to higher sales and greater profits. It’s more of a chain reaction.

But translating hundreds or even thousands of product descriptions and webpages can seem daunting. This is where professional eCommerce translation and localization services come into play. By making sure your online retail site communicates to customers in their native language and precisely displays elements like dates and currency, you’ll be able to offer an engaging local user experience that drives revenue.

Benefits of eCommerce Website Translation

Expand Customer Base

Your website, app, social media, and all types of digital communication should be available in multiple languages to help your online store reaches and attracts potential customers, not just in your local region but from other parts of the world. The power of eCommerce website translation and eCommerce localization is that every language and dialect in a multilingual eCommerce platform broaden its current customer base and helps solidify actual sales. Effective translation and localization will also make visitors feel right at home online, at a place that gives them a warm welcome in their own language and respects the subtleties of their culture.

Optimize the Customer Experience

Cultural differences will play a large part in how your multilingual eCommerce site is accepted in your new market—and it goes beyond translation. You must create personalized experiences for your customers by adding dynamic locale-specific content, media or product recommendations.

Improve Public Image

eCommerce website translation and localization are not only a practical necessity, but also cornerstones on which successful and respected modern businesses are built.

While it certainly is a matter of profit, it’s also a matter of public perception. If you own a retail website with multilingual eCommerce support, it shows that you’re serious and professional about what you do. Customers will immediately look at your online store in a different light. They will associate your company with professionalism and high-quality products and will be more likely to return.

Make Customer Support Effective

You’ll need to offer great customer support in your customers’ native language whether you offer it via live chat, phone, emails or all of the above. A trusted translation partner with profound experience in your target market can help ensure that your customers feel taken care of.

Reduce bounce rate and increase conversion rate

Designing your store in multiple languages will make it easy for visitors to understand your content, who will feel confident, knowing that they can understand every step in the purchasing process. As a result, you get to reduce your website’s bounce rate and finally get your conversion rates improved.

Customer Reviews & Feedback

eCommerce customers rely heavily on reviews from other customers to help them make purchasing decisions. It’s worth considering making translations available for your product reviews to gain the trust of your new target market.

Increase international competitiveness

Having a multilingual site will give you a significant advantage because you can be found by a broader audience than your competitors. No language barriers will hinder you from making a transaction, and you become the go-to brand for clients around the globe.

Choose the Right eCommerce Platform

Before you’re already to utilize an eCommerce platform, see if it fits your localization requirements. For instance, your existing or newly selected eCommerce platform should be translation ready and tailored for varioux languages, currencies and seasonal trends. It should fit your needs and integrate well with your CMS (Content Management System) and other platforms, such as your ERP (Enterprise Resource Planning), POS (Point of Sale), PIM (Product Information Management) and supplier databases.

Finally, an important part of your evaluation should be security. Your platform must be compliant with the global Payment Card Industry Data Security Standard (PCI), so be sure to ask your provider about their policies.

Human, Machine Translation or Both?

Once you’ve decided on the best eCommerce platform for your needs, you’ll have to translate your site’s content such as product descriptions, FAQs and customer support

Trained machine translation with experienced human post-editing to ensure accuracy may be a good choice when simply understanding the content is proper. Depending on volume and language combinations, this option can work well for FAQs, product descriptions, customer support content and technical documentation. Meanwhile, it is typically more cost effective with faster turnaround times.

While human translation is the best choice for highly creative marketing content like slogans, taglines and other persuasive marketing content.

How to find professional eCommerce translators?

In any eCommerce website translation project, working with experts is critical, not only because you can guarantee professional outcomes, but also because they understand that eCommerce translation is multidimensional. A translation agency will translate your text and audio into several various languages, but they’ll also localize the content to fit each culture. They’ll work on desktop publishing (DTP) to adjust your website where needed, so that it can appropriately accommodate the new text and/or localization ideas.

In addition, they’ll establish open lines of communications. They’ll ask the right questions, and it’s your job to make sure that project managers are clear that you’re there to offer them answers, helping them create a clear roadmap. You’ve hired an agency to work for you but individuals are actually working with you. The more you open up to them, the better they will understand you, your business, and the better they will be able to come up with creative and appropriate solutions to any challenges that arise.

Conclusion

Setting up a multilingual eCommerce site can be daunting. However, you can do this seamlessly as long as you have the right tools and support.

So, take your business to the next level by adding multilingual features. Doing so can help you expand your market reach and let you cater to foreign customers. As a result, you will see improvements in your sales and revenue over time.

The key to succeeding in eCommerce translation is to work with an experienced translation agency you can trust. At Target Language Translation Services, our skilled translators specialize in specific subject areas, making them experts in their field. When you’re ready to translate your e-commerce site, contact us for more information.

This article is reprinted from Acclaro, Be Transalted and bayantech.

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