Why is sports translation important?

by Target Language Translation Services

- January 18 2022

It’s becoming more obvious that one of the advantages of living in a globalized world is that certain areas of expertise, or specialization, have become necessary, and this means across all languages. One of the areas in which we may not have realized that translation can play an important role, is sports.

The sports sector is booming, and is becoming one of the most powerful sectors at a global level. Thousands of international sporting events are held each year, with players moving around the world to fight for their titles and prove their worth.

This, therefore, creates a need for communication for individual athletes, teams, and organizations, in the areas of human resources, the legal aspects of recruitment, and not forgetting the importance of good communication with teammates and coaches.

The Importance of Sports translation

It doesn't matter what sport is being played, or where in the world it is, there are a number of features and requirements in sports translation that make it incredibly important:

Specialist language

Every sport has its own distinctive language and jargon. As well as knowing about sports terms, human physiology, and medicine, etc, it's vital that translators also know the particular expressions a sport entails.

Regulations

Every discipline has its own regulations and rules to follow. And if you don't understand them, how can you comply with them? If we think about the Olympic Games, a lot of participants don't speak the same language, but they all need to know about rules that could lead to disqualifications. It's incredibly significant that these are translated accurately so that things can run smoothly.

Contracts

Every season players around the world emigrate to play for different teams, generally to another country. And when it comes to negotiating terms and signing contracts it's crucial to understand what's in the document. For these type of partnerships, the need for a translator is fundamental to closing deals.

Merchandising and associated products

Sports attract millions of followers, and consequently generate high income from selling related products. Merchandising products are the mainstay of a team's online shop, and websites need to be well-translated to reach bigger audiences in their own language and sell more. And at the various sale outlets a team has there will also be promotional materials and brochures, etc. that can all be translated in order to reach a wider audience in their own language.

Advertising and sponsors

Any brand with a presence at a sporting event knows it's going to make an impact on millions. Translators need to give their all to ensure advertising messages are conveyed accurately. And with advertising communications often employing culturally-specific and emotional content, transcreation is particularly useful here.

These are just some of the reasons why sports translation is so important. Being part of the world of sport brings a massive media impact with it - and this requires a great deal of specialization.

Professional Sports Translation

At Target Language Translation, we have a wealth of experience in translating documents for sport. Our dedicated sports translators adhere to our confidential procedures and also posses a minimum of five years’ professional experience across all languages. Our native speaking translators are located across the globe and are carefully selected for each project to make sure that they are matched with a sport for which they hold extensive subject knowledge. Meanwhile, we act in the strictest of confidence at all times. If you'd like more information don't hesitate to contact us.

This article is reprinted from BLEND, INTONATION and AT Language Solutions.

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