Website Localization for the Holidays

by Target Language Translation Services

- December 15 2021

The holidays are here! For example, in the U.S. people celebrate Thanksgiving, which is a wonderful opportunity to spend time with loved ones and enjoy good food. The day after is the unofficial shopping holiday of the year, Black Friday, where U.S. residents pack the stores in search of deals. A few days after, on Cyber Monday, Americans hit the internet for online sales.

Nowadays, online shopping is now more prevalent than ever. Millions of dollars are spent each day on everything from special-occasion purchases to common household goods. E-commerce shows no sign of slowing down, and as the online community becomes increasingly globalized, the potential for expanding to an international market through translation services should not be ignored.

If you own an e-commerce site, it’s critical to treat yourself and your customers to professional translation and localization services this holiday.

Importance of localizing your website

– If you translate your website, you expand the presence of your brand and products outside the borders of your own country, language, and culture, and you stand to gain considerable amounts of visibility and revenue.

– Using a professional translation company ensures an accurate copy that will make your new clients feel right at home on your page.

– A team of Professional translators and localization engineers, with experience and skill in localization, will not only make your website easy to use but help you customize your clients’ experience with their intimate familiarity with the target culture.

– Your new clients will notice how easy it is to navigate your site and make purchases in their own language.

– Professional translation and localization of your website help you take advantage of the vast amounts of consumer activity surrounding international holidays.

– When your website is localized to a variety of different languages and cultures, your brand looks smarter and stronger, with a sharper edge and good standing against the competition.

How to Prepare Your Localized Social Marketing Strategy for the Holidays

For digital marketers, it’s time to make your local presence known as the world counts down to Hanukkah, Christmas, and Kwanzaa—and readies to ring in the New Year. Consider the following checklist to make it easy to get your digital presence into the holiday spirit:

Set Proper Goals

Holiday marketing is a great time to introduce your brand to new customers and thank loyal buyers for their business. Once you define your goals, create an attainable and measurable plan that can be tracked and tweaked along the way. These insights will be invaluable to help craft a long-term localized digital plan.

Update Local Business Information

Your local social profile is the swiftest way to reach your target audience where they’re already spending time online. Make your local pages count and connect and make sure your digital presence is up-to-date and correct (location, holiday hours, contact information, etc.) across all your customer discovery channels.

Give & Entertain

Your localized digital presence should be inviting. Provide value with your content. Share local discounts, giveaways, holiday-themed food and beverages, in-store events, and charitable partnerships.

Get ahead of the holiday rush, and plan ongoing scheduled localized content to inform, entertain, and engage with your customers with festive seasonal blog posts, infographics, videos, and images.

Be Holiday Response Ready

Shoppers increasingly engage with local businesses across multiple channels before making a purchase decision. When researching, potential customers tend to be less forgiving if there is a technical problem or less than stellar customer service experience. Be ready to engage even more during the holidays – fielding frequent questions and responding to reviews or complaints from your followers to avoid losing the brand loyalty you’ve worked so hard to build.

Professional Translation Company

The most important goal is to remember that you want to gain not only the customer’s business but their trust. You can do that by speaking directly to them and using a professional translation company with experience, technology, and know-how that will take your message exactly where it needs to go and place you firmly on your clients’ nice list.

Start the New Year

Add year-round seasonal prep to your list of local social marketing New Year’s resolutions. Use insights gained from the holidays to build momentum and business for Easter, Back-to-School, Halloween, and Thanksgiving. Planning pays.

Cheers to making 2022 your best digital year yet! If you’d like to learn how tips from professional translators on how to prepare localized social marketing strategy, contact us today!

This article is reprinted from SOCi, JR LANGUAGE and JBI Localization.

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