How does translation function in video games?

by Target Language Translation Services

- July 27, 2021

The world is getting smaller and smaller. Barriers like geographical distances and languages are not big issues at all. Because of technology, the big problems in terms of communications and business transactions are not a big deal anymore. In fact, online translation is being offered by any gaming translation services, hence, become less challenging. The mystifying world of game creation has a very important but broadly unconsidered appendage in game localization. The games market has become truly global and the demand for game translation services is growing proportionally and with it the interest in game localization careers. As the increasing number of gamers worldwide are becoming savvier and more open-minded with their purchases, and word of mouth is stronger than ever through the medium of the internet, ensuring a video game has a high-quality translation can make or break a game's reputation and subsequently its sales. Despite this pressure, internationalization, translation and culturalization processes offer exciting challenges and rewards for accomplished translation experts around the world who take professional satisfaction in knowing they've delivered the ideal version of a game creator's vision to players around the globe.

Benefits of Gaming Translation Services for Gamers

Extend Customer Base

Every country games differently. Mobile gamers in Japan prefer online role-playing games (RPGs), players in China love massively multiplayer online role-playing games (MMORPGs), and German and Italian users like to be challenged by puzzle and brain games.

Your game can become an overnight success in any country. That unexpected fame will come with demands, though: Gamers need customer support and an open line of communication to you (usually in the form of emails or chat windows) in their native language. As a game publisher, you should partner with a language services provider that offers email and chat translation support so that you can bridge communication gaps between gamers and your customer support team.

In addition, you don’t necessarily need to hire in-house language agents to offer multilingual customer support to your non-English players. Partnering with a language services provider who offers on-demand chat and email translation allows your customer support agents to quickly interact with and help gamers, no matter what language they speak.

Conquer new markets

While mobile games tend to have short lifespans, popular games have loyal players and strong retention rates. When you’re able to communicate with all of your players worldwide, the likelihood of player retention and loyalty is greater. It’s vital that your growth strategy must include a scalable customer support model. If hiring in-language agents is a long-term goal, a language services provider can help publishers determine which high-demand languages they should choose(thanks to population data). A language services partner can become a safety net that helps you adjust to unpredictable growth, and cater to the languages you don’t find yourself supporting as frequently. In all, this partnership enables you to scale faster, and efficiently.

Retain Gamers

Gaming studios should strive to launch titles with long lives. Keep your gamers happy and engaged with high-quality customer service by speaking their language. If your customer support team can’t interact with your biggest fans because of a language barrier, you’ll see retention rates dip over time.

By partnering with a language services provider, studios’ customer support reps can quickly respond to gamers’ requests, no matter the language they speak. And publishers can cost-effectively and rapidly expand into new markets.

Advantages of Gaming Translation Services

Here are some of the advantages of utilizing gaming translation services that might help you decide later on especially on your video game translation business.

Precise Translation

At Target Language Translation Services, gaming translation services offers 100% accurate translation. To deliver high-quality service to every customer who trusted us is the company’s mission. We make sure that every client will be satisfied and happy with the service we proudly offer. Meanwhile, in order for us to achieve our goal, we only hire certified and well-trained translators to serve you better.

Affordable rates

You just pay what needs to be done and no need to hire permanent employers to do that particular tasks. Just think how much you can save when you hire translators from other companies, and if you need it to be done instantly you can require a rush order or super rush for an instance. No more hiring process and no additional expenses in the office just in case no employee comes in. You can save a lot from space, monthly payroll, and electricity usage.

Enjoy discounted translation services and promos

Enjoy the company discounted gaming translation services and promos, which is particularly applicable on your second batch of orders or if you refer someone to avail our service. Discounts and promos are our way of thanking you for patronizing our services. And because of this, we assure you that we will never slow down but we will continue to offer great services as : multiple languages translation, fast delivery, ISO 9001:2008 standards, all types of file formats supported, native translators, simplified workflow, etc.

Qualified Translation Tasks

First you need to make sure do you need machine or automated translation? If you want precise and high-quality translation then you better select real human translators who are certified and professional and provide quality output which passed the quality assurance team or department in the company. Leveraging human linguists to provide rapid, on-demand translation services helps your customer support team seamlessly communicate with players around the world, no matter what language they speak. And by partnering with a language services provider that supports a multitude of languages (think upwards of 250 languages), you can easily scale into new markets and respond to unexpected growth.

If your business of video games need translation to reach target market, contact us now. We will help you achieve your goals.

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